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The Daily Reckoning PRESENTS: Last week
in this space, Bill Bonner took us through the first part
of the book, The Wisdom of Crowds...and in this follow-up
essay, he shows us the difference between a group of people
made up of individual thinkers - and a crowd of people that
share one brain. Read on...
When we took our leave last week, we had just read part one
of Mr. James Surowiecki's much-discussed book, The Wisdom
of Crowds. It was not as bad as we feared. Mr. Surowiecki
seemed to us like a teenager who had just discovered sex.
He didn't quite know what to make of it, but he was clearly
looking forward to it.
What he had stumbled upon was civilization, the infinite
and subtle private arrangements that allow people to get along
and make progress, without anyone in particular telling them
what to do.
Alone, a man cannot really do much. He is only in his present
state of comfort as a result of centuries of tugging by millions
of different people. Someone had to figure out how to use
fire. Someone realized that you could burn oil. Someone else
had to discover iron. Someone, somehow, sometime put the pieces
together...and millions of others...to manufacture the modern
automobile. Even with access to all the accumulated knowledge
of 100 generations, a man alone could never manufacture even
a single automobile. There are too many component parts involving
too much local knowledge. On his own, he'd be lucky if he
could fashion a crude go-kart out of soft wood.
The more elevated a man's situation, the more he relies upon
the knowledge, expertise, capital, and goodwill - not only
of past generations, but of his neighbors...and many people
he has never met. That is how civilization works. Two heads
are better than one.
Even - or perhaps especially - the world's greatest and loneliest
geniuses realize that their contributions rest largely on
the work of others. Newton mentioned that he could only rise
so high because he was "standing on the shoulders of
giants." Science is cumulative and universal. Newton
could draw on work done by foreigners hundreds of years ago.
But he used is famous phrase in a letter to a rival, Robert
Hooke, who was a dwarf. Science may have marched forward,
but Newton's heart was as mischievous - or perhaps as cruel
- as any since the Flood.
Mr. Surowiecki seems only dimly aware of what goes on in
the human heart. Again, he is like a teenager who just discovered
sex. He is so fascinated by the mechanics of it, he has not
yet thought about the perverse and cynical possibilities.
Yes, groups of people can solve problems. Yes, groups of people
can come up with good ideas. Yes, groups of people - drawing
on diverse information and insights - can create things that
no individual alone could possibly imagine.
And yes, as the author allows, sometimes groups get things
wrong. They are often bullied by a single person. They tend
to think alike. They are easily distracted. But when people
can work together - with no one holding a gun to their head
- people have a way of getting along and accomplishing things.
But a group of people working together is not the same as
a crowd. And a crowd is not the same as a mob.
A group is merely an aggregation of individuals, each with
his own independent opinions and information. A group is also
a collection of private individuals, each with his own private
goals.
A crowd, on the other hand, comes together and begins to
act as one - and soon makes a public spectacle of itself.
An army, for example, is a crowd. It acts with one mind. One
emotion. For one purpose. In an army, independent thought
is discouraged. Deserters are shot. As we have pointed out
often, you wouldn't want to go into battle with a free-spirited
intellectual at your back; you want a real blockhead with
a singleminded goal: to kill the enemy and protect you.
The biggest fear of military leaders is that their army will
cease to be a disciplined crowd...and turn into a mob. It
will still act as one - with one over-reaching emotion firing
up every grunt's heart - but the emotion is likely to be fear...that
will destroy the effectiveness of the fighting group.
Groups of investors sometimes turn into crowds. They do so
when they all stop thinking independently, and begin to act
as one. The crowd may be moved by fear or greed. In either
case, it is likely to overreact to news...and overprice its
favorite investments.
Mr. Surowiecki notices all these things, more or less. He
notes that neither voters nor investors are exactly the rational
creatures of academic imagination. He realizes that they are,
from time to time, led astray by various influences. Yet,
somehow, he fails to notice the key feature of the 'crowd'
that separates a healthy, efficient group from a great mob
ready to get itself into trouble. Once again, like his New
Yorker feature on gold, he has managed to write something
that is wise and moronic at the same time. It is wise to notice
that two heads are sometimes better than one. It is moronic
to fail to notice why.
Yesterday marked the 60th anniversary of the liberation of
Auschwitz. The extermination of the Polish Jews was something
that no man could have accomplished on his own. It took the
cooperation of thousands - no, probably millions - of people
to make it work. Administrators had to do the paperwork. Policemen
and soldiers had to round up the victims. Rail workers had
to get them to their destination. The prisoners had to be
fed (minimally) and housed (badly) before they could be exterminated.
Then, the bodies had to be disposed of. This, too, was a remarkable
engineering problem...requiring the efforts of hundreds or
thousands of people... These people who had to stand on the
shoulders of many generations of engineers before them...so
they could push a few generations of Jews into open trenches...or
burn them in open-air furnaces.
Where was the wisdom of the crowd? Surowiecki doesn't bother
to raise the question. Perhaps there was not enough "diversity"
in the Nazi ranks, he might suggest. Maybe, the Nazi leadership
was not open enough to different points of view, he might
say. The Nazis were not "independent" enough, he
might add; nor were they allowed to express their "private
judgment."
All of these things may be true. But who was going to stop
a top SS meeting and suggest that they bring in a gay gypsy
or Bantu democrat to give an alternative point of view? Who
among them doubted that they did not already have all the
judgment, opinions and information they needed?
Likewise, at the peak of the bubble market in tech stocks
at the end of the '90s, what investor who had made a fortune
on Microsoft and Amazon wondered if needed more diversity
in his portfolio?
When the crowd takes up a corrupt wish - to get something
for nothing...or to make the world a better place by killing
people - the last thing it wants is another point of view.
It is already too late for that. The few people who are able
to think clearly can only try to get out of the way. If they
are in a bubble market - they can easily sell. If they are
in a country that has lost its head, they can try to leave.
If they are in an army, there is not much they can do at all.
And so we come to the end of Surowiecki's little book and
we realize that he missed the whole point. He is still gazing
at the sex act as if watching a porno movie. It is engaging,
of course, but there's more to it.
Had he merely thought a little harder, he might have found
something important: What he is describing as "wise crowds"is
really the fluid, unfettered interactions between individuals
in a civilized society. In many cities, for example, people
drive around with hardly a traffic light or traffic cop anywhere.
Yet, most get where they are going without accident. Groups
of people - aggregating individual strengths, compensating
for individual weakness, composing individuals' knowledge
- have always been successful. That is how primitive groups
hunted animals larger and fiercer than any one of the hunters.
This kind of cooperation is the foundation of civilization,
the division of labor, and the accumulation of expertise and
knowledge.
Of course, crowds are going to go wrong from time to time.
Human nature has not changed. Crowds can be swayed by skilled
orators, the popular press and false signals from central
bankers. Half-wit mobs can be turned violent by a journeyman
demogogue. But where the crowd really goes wrong is where
it turns from cooperation to force...when it begins to insist...and
build concentration camps. This is where it becomes uncivilized.
Democracy, says Surowiecki, demonstrates the wisdom of the
crowd. And yet, it seems to demonstrate the exact opposite.
Voters have no independent information. They have no way to
make independent judgments. They are easily swayed by the
press and rabble-rousing politicians. They are a crowd - not
a group of aggregated individuals - from the very beginning.
They pass judgment on people they have never met and ideas
they can't understand, eventually taking money that doesn't
belong to them...and spending it on things that are usually
disastrous. Democracy replaces cooperation with force...consensual
civilization with the tyranny of the majority...the wise crowd
of independent citizens with a mob of voters, with silly slogans
on their bumpers and mischief in their hearts.
Regards,
Bill Bonner
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