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Oracles, Soothsayers and Fortune Tellers
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Life is never predictable. To
us mortals, it is full of surprises and twists and is constantly
changing. As human beings, we are resistant to change preferring
the status quo. Because of all of the ambiguities and enigmas
of ordinary life, humans have always sought reassurance and
guidance in handling the problems of living. Some find solace
in spiritual guidance provided by the Bible, the Koran, or
the holy books of Eastern religions. Prior to the age of the
great religions, oracles, soothsayers, and fortune tellers
provided this guidance.
Oracles were prophets who received their visions
directly from the gods. The oracles gave their responses to
inquiries and their answers were considered divinely inspired.
Oracles were usually associated with a sacred temple, shrine
or public religious institution. The oracles were especially
gifted in the art of interpreting symbols understood as messages
from the gods. These symbols required the special expertise
of a trained expert in the interpretation of phenomena of
a very unpredictable or even trivial nature. In the Greco-Roman
era, the more common types of divination included the casting
of lots, the flight pattern and behavior of birds, the examination
of the entrails of sacrificial animals, various omens, and
the interpretation of dreams.
The cost of consultation with an oracle was
expensive and usually only the wealthy or the heads of state
could afford their services. Historical records from the ancient
Greek world during the 5th and 4th centuries
BC indicate the minimum charge for services of the Oracle
at Delphi were the equivalent of two days wages for the average
Athenian. Besides the base charge, individuals seeking advice
from oracles would be required to pay additional sums in the
form of freewill offerings as well as traveling expenses.
For the state, the oracle’s charges were as
much as ten times the rate for private citizens. However,
no king or military commander would make a major move to go
to war or initiate battle without a favorable word from the
oracle. For lesser folk concerned with the outcome of this
year's harvest or the marriage of a daughter, there was less
expensive advice that could be had from the local village
soothsayer or fortune teller. Like the king who sought a favorable
omen before going into battle, ordinary individuals sought
reassurance from the everyday uncertainties of life. The oracles,
soothsayers, and fortune tellers made life certain through
predictability.
Human nature has not changed since the ancient
days of the Greeks and Romans. We still face uncertainties
on a day-to-day basis whether it is in everyday living or
the financial markets. Just as ancient farmers sought reassurance
for the year's harvest, investors seek reassurance for this
year's markets. The markets prefer certainty and so do individual
investors. It would be far better for the markets and investors
if trends never changed. Firmly established trends are much
easier to predict and act upon than trends that are in a constant
state of flux. However, financial trends never remain permanent.
They are in a state of constant flux. Booms turn into busts
and bull markets are followed by bear markets, which make
for unpredictability in the financial markets. Markets abhor
uncertainty, preferring a straight path in which to follow.
However, the essence of a living organism is movement. The
same is true for the financial markets.
To remove this uncertainty in the financial
markets, investors have turned to financial forecasts to provide
them with reassurance in a world that is unpredictable. To
get this reassurance, they have turned to the modern world’s
version of oracles, soothsayers, and fortune tellers. The
highest oracle in the land is Alan Greenspan, the modern day
equivalent of the Oracle of Delphi. After the Chairman of
the Federal Reserve, there are lesser oracles who are mainly
Wall Street economists and analysts. Then we get to the soothsayers
and fortune tellers. This disparate group is made up of various
personalities ranging from cable TV anchors, local financial
talk show hosts, journalists and authors, to newsletter writers.
As I said in last year's January Storm Watch Update,
In an effort to bring certainty
to our world and our financial markets, we rely on forecasts.
We have weather forecasts, election year forecasts, financial
forecasts, and even sports forecasts. The purpose of these
forecasts is to lend a sense of assurance in a world that
is unpredictable. It has been that way throughout human history.
From emperors and kings to prime ministers and presidents,
leaders and their followers have relied on forecasts to guide
them in their decision-making. In the old days, we called
them oracles, soothsayers, prophets, and seers. Today we have
come to know them as weatherman, pollsters, economists, and
analysts. Their job is to predict the future when the future
itself is unknowable. They take uncertainty and by their forecasts
make that uncertainty certain. (1)
And What Does This Year Portend?
The problem for the oracles and soothsayers
this year is that the world and the financial markets have
become more unpredictable. We have been in a recession and
the current state of the economy is very delicate. For the
first time in nearly half a century, the world economies are
experiencing a synchronized slowdown and recession. The financial
markets have witnessed three back-to-back years of double-digit
losses, something we haven’t seen since the years of the Great
Depression and early 70’s. The world is also more unstable
today because of threats of terror and war. Rogue states are
acquiring weapons of mass destruction, terrorist groups are
multiplying, genocide is on the rise, and religious and revolutionary
wars are breaking out around the globe. The era of peace and
stability is over. We live in uncertain times.
The forecaster’s role will be difficult this
year as it is compounded by geopolitical and economic problems.
This has made forecasts more unreliable, raising questions
over the forecaster’s credibility. In response to inquiries,
they haven’t been able to read the entrails of economic data
correctly. Their forecasts have been wrong for three consecutive
years. Perhaps they haven’t heard correctly from the gods?
The second-half recovery in 2000 was postponed to 2001. Perhaps
the correct interpretation was 2002 or will it be 2003 or
2004?
Their problem is that the world and the financial
markets haven’t been following the script laid down at the
beginning of the year. Instead of recovery, we got a recession.
(The Bureau of Economic Research has yet to call off the recession.)
Instead of rising corporate profits, we dealt with fictional
earnings and scandals. In response, the markets didn’t go
up. They went down. Their forecasts of certainty have now
been replaced with doubts, skepticism or ambivalence.
So here we are again at that same time of the
year when our dear oracles and soothsayers and market seers
look deep into their crystal balls. We mere mortals wait with
eager anticipation. Hopefully the oracles have read the various
economic entrails and omens correctly and the years of famine
are over. This year’s forecasts look like more of the same.
The message is that the famine is over and this year’s financial
harvest will produce a bumper crop for investors.
One of the hazards of soothsaying is being
bold and straying from the pack. Going with the offbeat and
the unexpected is more memorable with the throngs of investors.
If you’re right, your stature as an oracle is enhanced. If
you're wrong, you can lose your job or your subscribers. If
you're wrong, it is better to be wrong as a group -- that
way nobody looks bad. Predicting the obvious is one way to
remain safe. So, go with the obvious. It makes you look credible
and keeps people coming back for more. If GDP grew at a 3%
rate, then stick with the same trend and forecast a 3.2% rate.
Hope has to be kept alive; otherwise people stop listening.
So the message must be upbeat like “Better Times Lie Ahead.”
FORECAST 2003
Listed in the table below is this year's forecast.
It looks like more of the same. For the fourth straight year,
our modern day oracles and soothsayers are predicting a second-half
recovery. The general message is that strategists expect stocks
to be up this year, ranging from high single-digits to low
double-digits. The advice is to expect a solid single instead
of a home run. However, after three years of striking out,
a single looks good. In the annual BusinessWeek Economic
Survey, economists expect real GDP growth of about 3.2%
-- about the same as last year. Corporate operating profits
(That's pro forma profits as nobody uses net income figures
anymore.) are expected to grow by close to 10%. The inflation
rate is projected to be moderate at 2.2%, ten-year Treasury
yields will rise to 4.8%, and the unemployment rate is expected
to fall. Experts believe the Fed has achieved price stability,
so it has room to inflate. Meanwhile, the Fed is worried about
deflation.
The Business Week Economic Survey,
"What
the Seers See for 2003"
YEARLY PERCENT CHANGE
2002 Q4 TO 2003 Q4 |
2003 Q4 LEVELS |
Real
GDP |
Operating
Profits |
CPI
Inflation |
Federal Funds
Rate |
10-yr Treasury
Yields |
Jobless
Rate |
| 3.2% |
9.7% |
2.2% |
2.0% |
4.8% |
5.7% |
| BusinessWeek, December 30, 2002
/ January 6, 2003, p. 73. |
The Business Week Market Survey, "2003:
The View from the Street"
Dow Jones Industrial
Average Yearend |
S & P 500
Yearend |
NASDAQ Composite
Yearend |
| 9871 |
1049 |
1703 |
| BusinessWeek, December 30, 2002
/ January 6, 2003, p. 111. |
The Wall Street Journal Forecasting
Survey for 2003
in percent except for dollar vs. yen and dollar
vs. euro
3-mo T-Bill
June |
10-yr T-Note June |
GDP
Q1 |
GPD
Q2 |
GPD
Q3 |
GPD
Q4 |
CPI
May |
$US vs.
Yen
June |
$US vs.
Euro
June |
Un-
employ
ment |
| 1.41 |
4.42 |
2.7 |
3.2 |
3.7 |
3.7 |
2.2 |
125 |
1.02 |
6.0 |
|
The Wall Street Journal, Thursday, January 2, 2003 p. A2.
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The Wall Street Journal's forecast for
the 2003 remains the
same: economic growth will pick up later in the year. In other
words, they too suggest another second-half recovery. The
Journal's forecast doesn’t predict as high a rise in interest
rates as BusinessWeek and they don’t see the unemployment
rate dropping. However, the consensus remains pretty much
the same. There isn’t much difference between the two. Both
forecasts expect economic growth to remain the same, corporate
profits to improve, inflation to remain moderate and the stock
market to rise. The major markets aren’t expected to surpass
old bull market records, but the general trend in the major
indexes will be up this year.
What is surprising about this
year's forecast is the high state of bullishness of the forecasters.
In contrast to the muted state of optimism of a year ago,
the strategists and portfolio managers in the BusinessWeek
survey exhibit an elevated enthusiasm towards this year's
market prospects. The basis for this optimism is the damage
done to the markets over the last three years. They "foresee"
that because stocks have fallen three years in a row, it is
highly unlikely that stocks will go down this year. That only
happened once in 1929-32 during the Great Depression.
During the holidays, I read copies of almost
every major business and financial publication I could get
my hands on. The headlines looked the same, characterized
by a general high state of bullishness. Bloomberg Personal
Finance went with stocks, bonds, real estate and the 21
best mutual funds for the year. Smart Money went with
“Six Sectors Ready to Rally” and had a caveat article “Is
the Bear Market Over? “ The advice was traditional with 12
stock recommendations and two fixed income investments. Money
Magazine featured a picture of Michael Dell. The headlines
were “10 Top Stocks and Funds, Today’s Best Bond Buy, and
The Real Estate Guru." Regarding last year's forecast, there
were a few mea culpas. Kiplinger’s Personal Finance featured
articles on how to “Be a Better Stock Picker, Winning Small
Stocks, and Best Online and Full Service Brokers.” Forbes
went with "Build Your Own Business, 17 Stocks for 2003 and
How to Be a Landlord.” Fortune featured “10 Stocks
to Buy Now, 15 Safe Dividend Plays and 5 Smart Ways to Hedge
Your Bets.”
Local, national, and financial newspapers were
even more bullish. Headlines included “Wave Goodbye to the
Bears” in the Financial Times, “Confidence Is Growing
That Economic Pickup Is Real Deal This Time” in Investors
Business Daily; while The Denver Post featured
a headline that read ”Investors Want to Be In Stocks for Next
Year. Returns Will Be Double Digit.” A Merrill Lynch survey
of global money managers found that 74% of these managers
are looking for gains this year. That's down from 85% the
year before. In the BusinessWeek survey mentioned above,
95% of the analysts believe the S&P 500 will be up this
year. That's up from last year's survey when less then 90%
of the analysts believed the S&P would go up. Even more
surprising is the fact that investors pulled out less than
$20 billion from their stock mutual funds last year. The majority
of Americans are still holding on to their stocks despite
horrific losses over the last three years.
This is not the way bear markets end when the
vast majority of investors are still fully invested and money
managers are decisively bullish. Investors might have been
outraged by the accounting scandals of last year, but that
didn’t lead to any follow up behavior in selling off stock
or mutual fund holdings.
Despite three horrific years of losses, most
investors remain bullish. Denial may be a more appropriate
word since a distinguishing feature of last year's downturn
is the new trend to become an ostrich by refusing to look
at or open investment statements. What we have just gone through
has been no ordinary bear market. This fact has yet to register
with investors. One of the most aggressive monetary policies
in the history of this nation has failed to stem the tide
of falling stock prices or prevent a recession from occurring.
THREE ECONOMIC DRIVERS TO RECOVERY
Why the bullish forecast and why are forecasters
more optimistic this year? There are many reasons why forecasters,
analysts, economists or any other name you want to call our
present batch of seers are so sanguine this year. The list
of reasons varies, but includes an expansionary monetary and
fiscal policy, an increase in capital spending by business,
and a resilient consumer. Forecasters now believe that business
and government spending can pick up some of the slack lost
by a possible retrenchment by consumers. The consumer is still
expected to shoulder the heavy burden by accounting for close
to 70% of GDP. However, business and government will be lending
a hand.
DRIVER # 1 GOVERNMENT FISCAL
AND MONETARY POLICY
Most economists and forecasters believe the
most important engine for the economy could be the federal
government. The majority of economists believe that fiscal
stimulus would be the most import driver in the economy this
year. Monetary policy has been impotent in preventing a recession
or stopping the stock market from hemorrhaging. So fiscal
policy is expected to pick up the slack. The President has
proposed a $670 billion stimulus package made up of accelerated
income tax cuts from his 2001 tax bill, new tax breaks for
writing off business equipment, the elimination of the double
taxation of dividends, extended unemployment benefits, the
elimination of death taxes, and money to aid unemployed workers
in their efforts to find a job. Democrats have proposed their
own version of a stimulus package, which includes more unemployment
benefits, one-time tax rebates of $300 and a few other spending
programs. Their stimulus package is estimated to cost around
$136 billion.
Both parties are eyeing next year’s presidential
and congressional elections. The President is very cognizant
of what happened to his father’s reelection bid with his economy
emerging out of a recession. His father won the Gulf War,
but lost voters' trust on the economy. A weak economy would
favor the Democrats; while a strong economy and financial
market would favor the President's party.
There will be a tough battle over the budget
along party lines. The President is unlikely to get much help
from the other side as they would like to recapture the White
House and along with it, both houses of Congress. The President
is going to need enormous political skills to get want he
wants from Congress especially with an election year around
the corner. Wall Street is hoping for a big stimulus package,
but Washington is more attuned to political infighting. It
is going to take enormous political capital and skill to get
his package through Congress whose chief focus will be next
year’s election.
Even if the President gets most of what he
wants, the President is fighting an uphill battle. Keynesian
fiscal stimulus may give the economy a temporary reprieve,
but the US economy is still saddled with all of the excesses
and malinvestments from the 1990s credit bubble and stock
market mania. The credit bubble has gotten even larger as
the Fed has fought the recession and deflation with the most
expansive monetary policy in this nation’s history. M3 Money
Supply, as shown in the graph below, grew at an annual rate
of over 16% during Q4 of last year. Recently, it has been
growing at a rate of $20 billion a week which annualizes to
$1 trillion a year. The budget deficit which has grown as
a result of a weakened economy and increased government spending
is now approaching 3% of GDP. The current account deficit
is now averaging over $125 billion a quarter. We are borrowing
over $500 billion a year from foreigners, which represents
the bulk of the world’s savings. Even if the consumer continues
to spend, that money is being spent on foreign goods which
does little to benefit domestic producers.

It is apparent from the graphs shown above
that the US economic and financial system is headed towards
a major train wreck. It is only a question of timing. Nobody
in Washington or Wall Street sees it, for they are all either
Keynesian or Monetarist or a combination of both. Even the
bastion of the bond markets, Pimco, is calling for Keynesian-style
stimulus and monetary reflation. Wall Street wants the government
and the Fed to use all means at their disposal to ward off
a deflationary debt collapse.
Therefore, if the government
has to run deficits into eternity and spend wildly, then so
be it. If the Fed has to expand credit, monetize assets, intervene
in the financial markets by propping up stock prices or peg
interest rates, then get on with it. Wall Street has a big
stake in keeping its version of financial capitalism alive.
The world of structured finance is in danger of imploding
and the danger of this implosion has been deemed unacceptable
in financial and political circles.
The danger here lies with inflation, instability,
volatility, and ultimately, the collapse of the world’s present
monetary system -- something the world has not seen since
the days of John Law. It is apparent that there will be no
foot put on the breaks as credit will be supplied in ample
quantities to help levitate financial assets of all types
whether it is asset backed securities, equities, real estate
or any other credit market instrument.
It is now taking nearly $2.5 trillion of new
credit a year to keep the American economy and financial markets
functioning. The debt is rising at levels never seen before
in history -- reminiscent of a biblical flood. That this insanity
goes unquestioned, and in fact is encouraged, is even more
surprising. The world of structured finance is vulnerable
to a ten-sigma event. One can only speculate what this event
will be -- a topic that will be covered in my next Storm Watch
Update “Ten-Sigma” which has been delayed because of the holidays.
DRIVER # 2 CAPITAL SPENDING
Like last year, forecasters are predicting
that capital spending will improve and help cushion the slowdown
expected in consumer spending. Economists are anticipating
that business spending will lead this year’s second half recovery.
Operating profits are expected to grow by 10% as businesses
slash expenses and improve profitability and productivity.
That improved productivity has come from slashing payrolls.
Most businesses have postponed capital spending for the last
two years. In fact, it may be argued that American business
has postponed capital spending for the last two decades. At
one time rising investment in tangible assets such as plants,
equipment and other forms of machinery was a necessary ingredient
for a healthy economy. Investing in new factories created
demand, boosted employment and income, improved productivity
and helped to create general prosperity.
Balance Sheets and
Goodwill
Austrian economists believe that investment is the only component
within GDP that simultaneously increases demand and supply.
However, throughout the 1980s and the 1990s, capital spending
began to lag general economic growth. Corporations sought
to increase growth more through acquisitions and mergers.
Companies began to take on more debt and issue more stock
in an effort to grow sales and profits. Corporate balance
sheets ballooned with debt.
From the beginning of the 80’s, corporate debt
grew by 382%. From 1996-2001, it grew by more than 50%. (2) Tangible assets on corporate balance sheets have fallen
from close to 80% to today’s 53%. Tangible assets such as
plant and factories have been replaced by intangible goodwill.
This is one reason why I believe Wall Street and the financial
media never talk about net income anymore. Net income has
been ravaged by the greatest writedown of corporate balance
sheets in history. Much of this worthless goodwill has been
capitalized because of corporate acquisitions. Goodwill is
the difference between what a company pays to acquire a company
and the actual net worth of the company acquired. This difference
is reported as goodwill on the balance sheet and is now in
the process of being written off.
On the day I started writing this Storm Watch
Update, AOL-Time Warner announced that it would take an additional
writedown of $10 billion because the value of America Online
had declined. The media company may have to writedown more
of its $81.7 billion in goodwill. Last year they booked the
largest corporate expense in corporate history when it took
a $54.2 billion charge in April. As of the third quarter of
last year, AOL had $36.3 billion in remaining goodwill.
Underfunded Pensions
This year, besides goodwill writedowns, companies
will face another major profit killer in the form of pension
contributions. A majority of the S&P 500 companies have
underfunded pension plans. During the boom years when stock
prices were rising, companies were able to count the surplus
from appreciating pension portfolios as company profits. Many
companies were able to avoid making pension contributions
because of appreciating portfolios. A rising stock market
replaced the need for company contributions to the pension
plan. IBM stopped contributing to its pension plan in 1995.
Even after the bull market ended, companies were still able
to book pension plan profits even though the value of the
company plan was declining due to deflating stock prices.
This is due to a quirk in the accounting laws that allows
companies to make certain assumptions regarding pension returns.
Most company pension plans are still assuming returns of 8-10%
annually, even though actual returns have been negative.
GM announced that profits would fall by 26%
this year because the cost of its underfunded pension will
triple to $3 billion after a slide in stock market investments.
General Motors, whose $76 billion pension obligation is the
biggest in the US, said it was lowering its expected growth
rate on its pension assets from 10% to 9%. The lower expected
return will result in lower earnings for the auto giant as
its pension contributions triple this year. The company is
expected to have pro forma profits of $5 a share in 2003 after
excluding losses from its Hughes Electronics unit and certain
other undisclosed expenses. The actual returns on GM’s pension
assets were negative by 7% last year due to market losses.
GM’s pension liabilities are greater than shareholder equity
of $20.5 billion as of the end of 2001.(3) In one sense, you could say the company pensioners own
the company.
The big story and profit killer this year is
going to be underfunded pension plans. For the S&P 500
companies, who have defined benefit pension plans, estimated
pension liabilities are close to $300 billion. This is the
big risk this year. Unless the bear market in equities ends
soon, this number is going to get even larger. For company
CEOs, the year ahead is filled with many unknown risks --
a weak stock market is one of them.
Debt Service
The other profit killer is debt service. Companies have been
able to refinance much of their debt over the past few years,
but credit spreads have widened as a result of growing credit
risks. Last year was another record year for bankruptcies.
Half of the 10 largest corporate failures in history, as measured
by assets, occurred last year. The list of failures included
some of the top names in American business. The list included
Kmart, Global Crossing, WorldCom, Adelphia Communications,
Conseco, and UAL. Credit rating agencies expect more of the
same this year. They predict that one in every 13 companies
with non-investment grade debt will default this year. That
is double the average of the last two decades. In the junk
bond sector and especially in telecoms, one in five companies
is expected to go under. In textiles and software, one out
of every six companies is forecasted to go bust.(4)
Analysts warn to look out for companies with debt payments
coming due this year or companies that are burning through
cash.
Therefore, while the oracles are forecasting
a recovery in business spending, there is nothing on the horizon
that suggests that business is ready to open up its wallet.
In its latest outlook, the editors of BusinessWeek
appear cautiously guarded. “A true recovery depends on the
willingness of business and investors to take risks. Without
it, investors won’t invest, financiers won’t finance, and
businesses won’t make commitments to future growth in the
form of new capital spending and new hires."(5) Instead of increasing spending after September 11th,
companies cut back on capital spending on plant and equipment
by 5% and cut payrolls by 1.2 million. The editors' point
to three telltale signs that capital spending is on the mend.
They include growing orders for capital equipment, a narrowing
of credit spreads between corporate and government bond yields,
stock market prices, and bank lending.(6) Currently
credit spreads are still rising as shown in the graph above.
However, the
greatest inhibitor to renewed capital spending is profits.
The profit performance for American companies has improved,
but remains dismal. The big story of 2002 was that much of
the highly touted profit miracles of the 90’s turned out to
be a fraud. Those profits were more fiction than reality and
were the result of creative accounting and off-balance sheet
financing. You can’t have the micro elements growing faster
then the macro aggregates. Yet, despite the fiction of the
90’s, Wall Street analysts keep dishing out double-digit profit
forecasts. You can’t have the macro, in this case the economy
growing at a 3% rate, and the micro aggregates corporate profits
growing at rates as high as 20%.
At the start of last year, analysts had profits
growing at double-digit rates by the end of the second quarter.
By Q3 and Q4, profits were growing at 30 and 40%. These rates
turned out to be preposterous. Even though the analysts were
referring to pro forma numbers, those pro forma numbers only
grew by single-digits.
The expectations are just as wild this year.
It is a game designed to fleece investors. Profits are grossly
inflated at the beginning of the year and are designed to
lift expectations. As the year wears on, estimates are lowered
dramatically, allowing companies to beat expectations. The
real earnings are buried and the hype becomes the story.
This year, according to I/BE/S,
the consensus for earnings is a rise of 13% in the US. It
is important to note that Barron’s, which
includes goodwill charges, reports 12-month trailing
earnings for the S&P 500 are only $30.34. Wall Street
analysts are estimating at this juncture in the year that
S&P 500 earnings will range from $48-$54 for 2003. Based
on the recent trailing earnings of around $30, that is a jump
of anywhere from 58% to 78%. The only way you get these kind
of earnings is to back out restructuring charges, goodwill
impairment charges, stock option expense, and this year's
profit killer -- pension costs.
Like so much of what is reported to the investment
public these days, the real earnings are whitewashed,
sanitized, and scrubbed clean of any defects. What is presented
for public consumption are earnings that are on the mend.
These forecasts of renewed earnings gains are only possible
if measured against profit expectations that have been dramatically
reduced. During the
third quarter earnings game, estimates were lowered to such
an extent that the real story became the fact that companies
were handily beating expectations. However, non-financial
earnings actually fell from $358.7 billion to $321 billion,
a drop of 10%. The drop in profitability has improved. However,
earnings have not been a barnburner. This is typical of profit
recoveries coming out of a recession. Most recoveries see
explosive earnings as the economy recovers, businesses pare
back costs, sales and prices rise, and profit margins improve.
We have yet to see this happen.
Most improvements in profits have come from
cost cutting -- mainly payrolls. From a macro economic view,
this cost cutting reduces economic activity. Laid off workers
see their income reduced, which also reduces their ability
to spend and consume. As the graph of long-term profit trends
from above illustrates, profits as a whole have been on a
downward slope since the mid 60’s and 70’s. Instead of business
investment in new plant, property, and equipment, which increases
both demand and supply, American businesses have chosen instead
to build growth through acquisition and mergers.
In summary, without an improvement in real profits, it is unlikely that
the US economy will see a capital-spending boom necessary
to produce an enduring and prosperous recovery this year.
This leads us to the third best hope for an economic rebound,
the American consumer.
DRIVER #3 CONSUMER SPENDING
God bless the American consumer! The weight
of the world’s economy seems to be resting on the backs of
the American consumers and their propensity to borrow and
spend. It is important to realize that consumer spending is
directly related to what happens in the job market. Many economists
are citing increased business investment as one of the key
drivers in this year's economic rebound. However, businesses
have been cutting payrolls in order to reduce expenses and
increase profitability. Fired workers don’t make good consumers.
A fired worker sees his or her income reduced, which also
reduces their ability to borrow and spend. Already the buzzword
for this year is that it will be a "jobless" recovery.
In order for businesses to hire workers, they
would have to see profits increase, which would supply the
fuel for spending more money on capital equipment. If American
businesses were to see pricing power return, profit margins
improve and cash flow increase, that might provide the fuel
to embark on a capital-spending boom, which in turn might
lead to the hiring of more workers. However, judging by what
companies said at the end of Q3 and going forward, there doesn’t
seem to be any evidence of that. Companies ranging from Intel,
IBM, GM, Ford, and Cisco don’t see any improvement in business
conditions. It is a very tough and competitive pricing environment
out there. Manufacturers still face stiff pricing competition
from foreign imports, especially China.
The macro outcome of cost cutting cannot lead
to general prosperity. If one company cuts costs, it may benefit
that particular company. When the entire industry cuts costs,
it leads to reduced economic activity. When examining the
economic and corporate press releases, you read very little
about hiring new workers. The unemployment report for December
surprised the markets on Friday with news of 101,000 job cuts
last month instead of the expected 20,000 new jobs that were
projected by economists. The unemployment report indicates
more job layoffs and further cost cutting in still the force
du jour. When you hear words coming from company CEOs like
"downsizing" and "restructuring," that means more cost cutting
and job layoffs lie ahead.
There are no signs of a pickup in hiring outside
the federal government. This means that the job market will
remain weak and dampen consumer desires to spend more money.
That is why there is a mixed outlook from economists regarding
consumer spending. The consumer, more than any other sector
within the economy, is single-handedly responsible for rescuing
the economy and pulling it along since September 11, 2001.
By stepping up to buy new cars, new homes, entertainment systems,
furniture and other consumer goods, the recession was brief
and the economy recovered.
The lowest mortgage rates in half a century
enabled the consumer to tap into the equity of their homes.
A new bubble in mortgages led to additional bubbles in housing
and consumption. By taking advantage of rising home prices,
consumers have been able to extract equity out of their homes
and direct that equity towards new consumption.
Last year it is estimated that consumers pulled
$170 billion in equity out of their homes.(7)
As of the third quarter of last year, mortgage debt was growing
at an annual rate of $900 billion. According to Doug Noland
of PrudentBear's Credit Bubble Bulletin, Q3 mortgage debt
was 88% of non-finance credit growth, up from 63% in 2001,
49% in 2000 and 39% in 1997.(8)
In its effort to thwart a recession and fight
a bear market in equities, the Fed created multiple bubbles
in mortgages, real estate, and consumer spending to take its
place. As these graphs below illustrate, the consumer has
been able to leverage up by extracting more equity out of
his home. Lower mortgage payments improved cash flow and the
ability to spend and consume.
One of our own employees informed me that he was able
to reduce his monthly mortgage payment from $2,900 a month
at the beginning of last year to $1,900 by the end of the
year. That is an annual savings of $12,000.


Source: http://www.agaryshilling.com/
Therefore, this fragile recovery in many ways
still rests on the ability of the American consumer to borrow
more money at low interest rates. The job market is still
weak with the trend towards higher unemployment, which means
more layoffs and fewer consumers. This unhealthy trend will
not last forever. Housing prices will not go up annually at
double-digits or high single-digits forever. Debt levels for
many consumers will eventually reach a limit. Debt burdens
only look good when compared to rising housing prices or net
worth. However, as the graph from A. Gary Shilling’s Insight
shows, household net worth has been falling along with falling
equity prices. What happens to the consumer when housing prices
fall and interest rates rise? A drop in housing prices of
as much as 10-40%, as usually occurs during a housing downturn,
would wipe out the equity of most homeowners.
Debt Stretches Stress The Consumer
There is growing evidence that stress levels
at the consumer base are starting to rise, although this isn’t
given much publicity. Most consumers have maxed out their
credit cards. Here in California the credit-counseling business
is booming. As of October 2002, consumer credit stood at $1.72
trillion. Non-business bankruptcies rose by 401,306 in the
third quarter of last year, up 13% from 349,981 in the same
period the previous year.(9) According
to Consumer Credit Counseling Services of Los Angeles, about
one-third of their clients have credit card debt that is so
high they will never be able to pay the debt off in their
lifetime.(10)
Nobody is expecting a housing bust this year,
but there is evidence that prices have begun to soften. They
are already softening at the McMansion level. Housing still
remains strong, but the rate of increase is starting to fall.
How much longer can this pace continue? Even if rates remain
steady, prices can’t keep going up forever. Why? Because they
eventually rise to a level where they become unaffordable.
Interest rates also have a limit as to how much they can fall
and debt limits in the US have a limit. Last year US private
sector borrowing at $2.4 trillion accounted for 60% of all
debt raised globally.(11)
It appears that it is taking even larger doses
of new credit to keep the American economy humming along.
If it took $2.4 trillion last year, then how much more will
it take this year? You can’t build prosperity on debt and
consumption. But American policymakers seem to think so. To
the detriment of the safety and soundness of our economy and
financial system, there is an over emphasis on consumption.
Over the last three decades, personal consumption has risen
from around 60% of GDP in the 70’s to the present rate of around 70%.
What drives the American economy is debt and
consumption. The American economy has been transformed from
the first half of the 20th century where it was
dominated by savings, investment and manufacturing. By the
end of the century, the US economy was dominated by debt,
consumption, and service. If this tend continues and is not
reversed, it will eventually lead to impoverishment and the
end of American economic dominance. There are many signs that
this process has already begun.
How long the present trend of more debt and
consumption can continue is anyone’s guess. It is my own opinion
that it will not last much longer. I would be surprised if
it lasts beyond the next presidential election cycle.
MY FORECAST: EXPECT THE UNEXPECTED
As I mentioned at the beginning of this essay,
forecasts generally tend to be linear in nature. Present trends
are extrapolated forward without much change. Wall Street
and Washington tend to ignore the dangers of debt. The huge
malinvestments from the 90’s credit bubble are still with
us. With the Fed hell bent on avoiding deflation from a credit
collapse, they are pulling out all stops to expand credit
and keep the financial system liquefied. The money supply
was growing at an annual rate of 16% during the fourth quarter.
In addition to plenty of monetary stimulus coming from the Fed,
there will be a greater emphasis on fiscal stimulus this year.
The President has proposed a massive $670 billion stimulus
package. At least most of the package is made up of tax cuts.
Taxes reduce the economic burden of society. However, the
President's plan also includes a healthy amount of government
spending.
Consumption has become the Holy Grail in US
economic and political circles. In fact, criticism of the
President’s plan comes from the consumptionist crowd that
believes the plan doesn’t emphasize enough consumption. Many
of the critics of the tax cuts believe that cutting taxes
for the “rich” is wasteful because rich people would only
save and invest the tax savings. Cutting taxes on lower economic
groups is believed to be more beneficial, because it would
increase consumption.
Ignored in this argument is that the US will
be running a budget deficit of close to $300 billion or more
this year. Therefore, there will be plenty of Keynesian-style
stimulus from increased military spending to prosecute the
war on terrorism, to increased jobless benefits, to increased
aid for unemployed workers to find jobs. The plan is pure
Keynesian. Keynes recommended that governments decrease taxes,
increase spending, and run deficits in order to revive the
economy. The President's plan includes elements of both, with
the emphasis on tax relief. However, today’s modern Keynesian
prefers higher taxes and spending. There are too many tax
benefits in the President’s plan for Keynesians to take comfort
from it.
The Markets
So where does this leave us this year? The
markets and the economy will not be linear as most forecasts
would suggest. I expect that the stock and bond markets will
gyrate in periodic spasms throughout the whole year. Volatility
will be on the rise this year -- both in the stock market
and in the bond market. These trading rallies will be induced
by direct intervention in the financial markets supported
by a tremendous marketing effort by Wall Street and the financial
media. More of these rallies will take place in rapid succession
in just a few days of breakout gaps as witnessed throughout
the rallies of the second-half of last year. The Summer rally
was made up of three four-day pushes, just as the late Fall
rally and the new rally of this year. These rallies all seem
to begin with a breakaway and runaway gap that are followed
in quick succession. I called them “flag pole” rallies as
shown in these three graphs of the first trading session of
this year and the NASDAQ rally experienced on January 9th.

The NASDAQ rally on January 9th
was attributed to a mistake made by a trader in adding an
extra “0” to a buy order. The rally in the S&P 500 and
the Dow was credited to a very “large” buyer in the futures
market.
Massaging The Message
The one common characteristic of all of these
rallies is that they originate in the futures pit. The rallies
are always attributed to a particular large buyer who nobody
knows and remains anonymous. Their common pattern has become
easily recognizable. They resemble flagpoles as shown in the
graphs above. The market goes straight up like a NASA space
launch at the opening bell, usually during the first 15 minutes
of trading. The major averages then linger there the rest
of the day. The financial media then try to explain it in
some inane way. Common explanations range from “better-than-expected” economic reports to better earnings
results (even though the actual numbers were worse than the
year, quarter, or month before).
Lately these rallies occur on days when the
economic or financial news isn’t especially good. They also
occur when key technical support levels are about to be broached
for the major indexes.
Watching the War Drums
A likely scenario is that the markets head
hard down during the first half of the year due to disappointing
economic and financial news, war with Iraq and deadly terrorist
attacks that are expected to follow. If the war goes quickly
and is not followed by terrorist attacks here in the US, the
US equity markets will go ballistic. A great uncertainty will
have been removed from the financial markets. Oil prices would
come down, which would act as an economic stimulus in itself.
The President would have enormous political capital to get
most of his stimulus package passed by Congress. The markets
would act favorably in the short-term. However, the malinvestments
from the 90’s credit boom haven’t even started. In fact, the
malinvestments have gotten even worse due to the mortgage
bubble triggering additional bubbles in real estate and consumption.
Watching The Debt Levels
There is also the enormous debt burden on consumers
and corporations that still overhangs on the economy and the
markets. Companies will need to rebuild their balance sheets.
Consumers are now in the process of rebuilding savings as
job prospects look grim and debt levels crimp the monthly
budget. State and municipal budgets are also in a crisis mode
especially in California and New York. In California, the
governor has just proposed a massive $8.3 billion tax increase.
States will be raising taxes this year, which will trim more
money from consumers take-home pay. States are raising everything
from income taxes, property taxes, sales taxes and sin taxes
to raising fees on services. Higher state tax burdens will
offset many of the gains coming from the President’s proposed
tax cuts.
Because of rising debt issues, increased state
taxes and a continued weak job market, I believe we will see
the consumer retrench even more this year. If that happens,
what remains on the horizon to act as a stimulus for the economy
this year? The mortgage, real estate, and consumption bubbles
literally rescued the economy after 9-11. What takes their
place? It has to be either government fiscal spending or business
capital investment. As discussed earlier, I don’t see capital
spending improving until business profitability is restored,
balance sheets repaired and pricing power returns to the business
marketplace. I just don’t see that happening this year. If
profitability improves, it will come only from cost cutting,
which from a macro sense, reduces economic growth. Higher
profitability and prosperity aren’t consistent with general
cost cutting.
Therefore, I believe that there is a high probability
that this year could become the first time since the Great
Depression that the stock market experiences four back-to
back years of consecutive losses. There are simply too many
unknowns out there with geopolitical risks and increasing
credit default risks at the government, corporate and consumer
levels.
Lastly, let us not forget that stocks aren’t
cheap. The Dow still sells at 3.6 times book, the S&P
500 trades 4.3 times book value and the NASDAQ has no earnings.
Pro forma P/E ratios are 23 for the Dow and over 30 for the
S&P 500. So unless you are smoking weed, popping hallucinogens
or are on some other mind-altering drug, there is no way that
trailing earnings are going to go from $30.57 on the S&P
500 to $48 or $54 this year. That is unless you strip out
all impairment charges, stock option expense, pension plan
contributions, plant writedowns and other restructuring charges
and expenses that reduce earnings.
Watching For Those Wild Cards
Finally, there are all of those wild cards
yet to be played this year. The financial system is as highly
geared as the economy is leveraged. Debt imbalances exist
everywhere in the system from leveraged money center banks
to hedge funds. Looking at the derivative book of J.P. MorganChase,
Citigroup, and Banc America, you might say they have
become hedge funds. Besides these leveraged financial players,
there is also the huge debt burdens of corporate America.
Thanks to the devious lending practices
of money center banks, corporations today now have
more debt held offshore in limited partnerships than is shown
on their balance sheets. Then there is the leveraged American
consumer who continues to go deeper in debt in the ordinary
course of living. So like last year, I ask myself the same
questions: “What will lead the economy this year? Will it
be the debt-driven consumer or debt-laden corporations? Or
will 2003 be the year of “big government?”
The economic and financial risks are high.
However, the geopolitical risks are even higher. I can’t think
of a year where there are so many wild cards that overhang
the market. Too many rogue waves lurk beyond the horizon as
storm fronts gather from many directions. Sailors know that
rogue waves appear in sets. When one appears, others are sure
to follow. The US survived 9-11 by expanding the printing
presses at full throttle and going deeper into debt as a country.
Since 2001, M3 has grown by $1.5 trillion. It is simply mind-boggling
to consider all the permutations and possibilities that exist
with so many wild cards hanging over the economy and the markets.
With this many what-ifs on the table, it would be by the grace
of God and a miracle if none of them are played. I will name
the major ones. Any single one of them could throw a forecast
way off course. Each one is a major confidence shaker.
-
War with Iraq and/or North Korea
-
A major terrorist attack that follows a war with Iraq
-
A broadening Middle East War
-
The fall of the House of Saud
-
Sovereign debt defaults, i.e. Brazil
-
A spike in energy prices due to terrorism
or war
-
A major default of a money center bank or
major US financial institution
i.e. Fannie/Freddie
-
The failure of a major derivative player
such as a bank or hedge fund
-
A spike in credit spreads due to growing
bankruptcies
Where Are The Safe Havens?
Given all of these uncertainties, where should one invest this year?
I believe the “Next
Big Thing” is going to be in “things” such as commodities. The big
winners in this decade are going to be gold, silver, and energy.
Other commodities from sugar, coffee, cocoa and grains, to
other soft goods will also be winners. Commodity prices will
rise because of two trends: a declining US dollar and rising
populations and industrialization of developing economies.
The time for paper is over and the rise of
“things” has just begun. Another trend that is taking place
is what Marc Faber calls the reemergence of the emerging economies.
Economic power is moving from the West to the East and this
trend is irreversible.
What I "See" Ahead in 2003
In summary, economic and financial risks are
plentiful this year, but geopolitical risks are even greater.
Never can I recall the advent and appearance of so many risks
and uncertainties existing at the same time. The age of peace
and stability is over. We are now entering an era of war and
financial instability. The age of fiat currencies is ending.
As to how this year unfolds, I suspect it will
have many twists and turns. The oracles, soothsayers, and
fortune tellers will, without doubt, be called upon to make
additional divinations as this year progresses or unexpected
events take place. In the days of the Greeks, the divinations
made by oracles were difficult to interpret. That is because
the oracles went into a trance and in this heightened state
their answers were difficult to understand. This often necessitated
the help of a priestly functionary. The gods spoke directly
and only to the oracles. The ancient Greeks and Romans recognized
that the gods didn’t answer man's questions clearly, but gave
answers that were ambiguous and bewildering. Hence, the need
for priestly interpretation since most answers had two meanings.
The inquirer never received the medium's utterance directly.
They were only allowed to listen. It was usually a lower level
functionary or priest's responsibility to convey the official
interpretation of the answer. When matters of state were concerned
or when a government official, diplomat or a king made an
inquiry, answers swayed in favor of the policies of the state.
The confused words of the oracle were shaped by the priest
to express the official view of government.
I Hope It's Better Than I Expect
Things haven’t changed much in the oracle,
soothsayer, and fortune teller business in more than two millenniums.
Today the Chairman of the Fed plays the same role as the Oracle
of Delphi. Fed vice chairmen and governors play a lesser,
but still important role. Analysts, economists, and journalists
fill the role of the priests and lesser important functionaries,
interpreting the answers given by the oracles. Depending on
the state of the economy and the direction of the political
winds, it is oftentimes necessary to give ambiguous and double
meanings to the utterances of the oracles. Lately, however,
they have been crystal clear. “We will do all that is within
our power to avoid another 1930’s deflation.”(12)
The interpretation of the oracles at the Fed and
on Wall Street has been remarkably the same. "Things are better
than expected." "The economy is better than expected." "Earnings
are better than expected." If a mild winter causes energy
prices to soften, then "The weather is better than expected."
I suspect the official interpretation to all inquiries made
this year will be only three words and three words only: better
than expected. The wild cards will be covered in my next Storm
Watch Update “Ten Sigma.” ~
JP
Footnotes
1 "Stargazing:
The Art of Forecasting The Financial Future," Storm Watch
Update, January 11, 2002.
2 The Richebächer Letter, January 2003, p. 5
3 Bloomberg, "General Motors Profit to Fall as
Pension Cost Triples".
4 BusinessWeek, "The Bankruptcy Run Isn't
Slowing," January 13, 2003, p. 36-37.
5 BusinessWeek, "When Will Corporate America
Pry Open Its Wallet," January 13, 2003, p. 29.
6 Ibid., p. 9.
7 Noland, Doug, "Issues 2003," Credit Bubble Bulletin,
http://www.prudentbear.com/, January 3,
2003.
8 Ibid.
9 Correa, Barbara, "Swimming in sea of credit-card
debt," http://www.presstelegram.com/, December
28, 2002.
10 Ibid.
11 "Debt Shifts to Consumers From Corporate Coffers,"
The Wall Street Journal, January 5, 2003.
12 Remarks by Governor Ben S. Bernanke: Deflation-Making Sure "It"
Doesn't Happen Here
©
2003 James J. Puplava
Special thanks
to Michael Hodges, Grandfather
Economic Report, A. Gary Shilling, Insight, and Doug Noland, Credit Bubble Bulletin PrudentBear.
NOTICE: This article may NOT be reproduced without the expressed,
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are permissible as long as the author, Jim Puplava, and this
web site are acknowledged through hyperlink to: http://www.financialsense.com/
Jim Puplava's website, www.financialsense.com,
offers weekday market commentary, in-depth analysis of the
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Website: www.financialsense.com
Email: JPuplava@financialsense.com

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