Kitco has unparalleled reach, with over five million unique visitors each month. Total video views in 2018 were 5.6 million.
We interview the biggest names in mining. Collectively, the CEOs we have interviewed are responsible for billions of dollars in assets and have signed off on hundreds of millions in purchases.
Kitco attends and covers, often exclusively, some of the premier shows in the metal and mining industry: BMO Metals and Mining, LME Week, Beaver Creek Investment Conference and PDAC.
Mining is an international business. One-third of Kitco's traffic comes from outside North America. Kitco has editorial offices in major mining and metals centers like New York and Vancouver.
Kitco is wholly digital and understands the medium inside out.
First and foremost, our audience is built on trust. In a Kitco reader survey, almost 70% of visitors trust and believe what they see and read on Kitco.
Website Visitor Traffic
While we were establishing Northern Empire, it was crucial that our company’s story was widely shared and understood by the retail investor community, and that is why we partnered with Kitco.
Northern Empire was an explorer focused on the Sterling Gold project about 185km north of Las Vegas, NV. The company had a successful exit in 2018 when it was acquired by Coeur Mining for Can$117million. Investors who took part in the acquisition financing saw a return of over 100% in a very challenging market for junior mining companies, and the transaction was structured so that all investors in NM were able to make money.
When the company reached a stage where it needed broader awareness from the investor community, Kitco was a natural choice because of Kitco’s huge reach and trusted name. Kitco is the go-to news source for all-things gold.
Our company needed an introduction to the retail investor community. Kitco worked with us to develop a plan to position Northern Empire’s unique value proposition: excellent project location, great jurisdiction and deep management talent. The geology was fantastic, too.
Shooting video with Kitco was ideal since our message flowed natively within Kitco’s news flow. The video interview with Northern Empire’s management delivered a powerful message. Seeing the management up close and on-air made an impact. Viewers could see Northern Empire’s talent up close, one of our company’s unique selling advantages.
I recommend Kitco, and hope to use them on my next venture!
Cambridge House is a long-time partner with Kitco because of its unparalleled reach.
Cambridge House is in the business of connecting people face-to-face. Ideas are better shared when people come together. In the past 25 years that simple philosophy has established Cambridge House at the forefront of the must-attend industry events for both the resource and technology sectors.
When Cambridge plans to market a conference, targeting is key. Companies attending our shows want an audience that is receptive to their story. Kitco brings us enthusiastic conference goers. Nobody knows the gold industry like Kitco. It is widely followed and trusted.
Digital advertising is moving fast, and we appreciate how Kitco continues to innovate. It is always extending the value of its offerings.
We have worked with a lot of industry publications, and from our vantage point Kitco has stood out. Its service offering and reach, 5M unique visitors each month, is unmatched.
I recommend Kitco.
Are you involved in purchasing decisions at your company?Yes
Will your company be making a major capital expenditure in the next six months?Yes
Have you visited a page or gone to a link that appeared on Kitco?Yes
Would you recommend Kitco to others?Yes
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