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Its marketing season in mining

Commentaries & Views

As the days get shorter and the temperatures start to cool, mining CEO's and company executives come off their summer breaks and it means that it is time for fall marketing season. What does that mean for the metals investor?

Investors can expect a slew of updates from companies and they will come in a variety of fashions. Ahead of the two big fall metal investment conferences, Precious Metals Summit (known also as Beaver Creek, Sept. 15-17) and The Gold Forum Americas (known as Denver Gold Sept. 12-15), companies will updating their corporate presentations and looking for opportunities to issue news releases to inform their shareholder base. 

For the investor, now is the time to ensure that you are signed up directly with your companies for email alerts, that you have set up your social media accounts to monitor social posts and if you want to go a little bit farther, set up Google Alerts for all your companies. 

While both conferences are primarily for qualified investors, individual investors can still benefit by monitoring the activities of the companies around the conferences. For reference, a "qualified investor means that this is your primary livelihood and, in most cases, you manage the investments of others or funds. 

All of the mining news sites (including Kitco News) will be conducting interviews and dissecting releases and presentations from the companies.  Many of the companies will make arrangements for live or delayed stream of their presentations, so set aside some time to do a bit of planning.

Here are three quick tips to help you with your monitoring:

  1. Download the presentation and look to see if it's been updated. If it's the same slide deck the company is using from the Spring, question why?  Companies should be constantly updating their slide deck to present fresh information. 
  2. Is there a recap of activities? Is there guidance presented? Updated drilling results? As a shareholder, you want to review the information presented to ensure the company is moving forward. An exploration company should be growing their resource; a developer should be making progress without delays; a producer should be improving operations while identifying growth opportunities.
  3. Look for breakout moments that the company might be experiencing. These can be current or teased slightly for the future. Sometimes companies don't reveal that "one thing" but might infer that it is coming, so be aware.

September represents the end of the Third Quarter for many companies, so they will be meeting internally to determine what gets press released now and what is issued with the quarter results, so your reviews should not be an annual event. 

When companies begin to release the financials, you want to pay special attention to the MD&A.  This document is the Management Discussion and Analysis document and provided the narrative to go along with the financials. To me, this is the most important document to read each quarter as it is the "why" to the quarter news release's "what."

Listen, look, read and manage your investments!

Ira M. Gostin, MBA, APR is an investor relations, strategic marketing and communications consultant who helps companies of all sizes move the needle. He is the founder and chief strategist at G8 Strategies LLC in Reno, Nev., and New York City. Ira was named the Most Influential Marketing Executive of the Year for Nevada in 2018 by Acquisition International magazine.

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Kitco Metals Inc. The author has made every effort to ensure accuracy of information provided; however, neither Kitco Metals Inc. nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in commodities, securities or other financial instruments. Kitco Metals Inc. and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.