Its marketing season in mining
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Featuring views and opinions written by market professionals, not staff journalists.
As the days get shorter and the temperatures start to cool, mining CEO's and company executives come off their summer breaks and it means that it is time for fall marketing season. What does that mean for the metals investor?
Investors can expect a slew of updates from companies and they will come in a variety of fashions. Ahead of the two big fall metal investment conferences, Precious Metals Summit (known also as Beaver Creek, Sept. 15-17) and The Gold Forum Americas (known as Denver Gold Sept. 12-15), companies will updating their corporate presentations and looking for opportunities to issue news releases to inform their shareholder base.
For the investor, now is the time to ensure that you are signed up directly with your companies for email alerts, that you have set up your social media accounts to monitor social posts and if you want to go a little bit farther, set up Google Alerts for all your companies.
While both conferences are primarily for qualified investors, individual investors can still benefit by monitoring the activities of the companies around the conferences. For reference, a "qualified investor means that this is your primary livelihood and, in most cases, you manage the investments of others or funds.
All of the mining news sites (including Kitco News) will be conducting interviews and dissecting releases and presentations from the companies. Many of the companies will make arrangements for live or delayed stream of their presentations, so set aside some time to do a bit of planning.
Here are three quick tips to help you with your monitoring:
September represents the end of the Third Quarter for many companies, so they will be meeting internally to determine what gets press released now and what is issued with the quarter results, so your reviews should not be an annual event.
When companies begin to release the financials, you want to pay special attention to the MD&A. This document is the Management Discussion and Analysis document and provided the narrative to go along with the financials. To me, this is the most important document to read each quarter as it is the "why" to the quarter news release's "what."
Listen, look, read and manage your investments!
Ira M. Gostin, MBA, APR is an investor relations, strategic marketing and communications consultant who helps companies of all sizes move the needle. He is the founder and chief strategist at G8 Strategies LLC in Reno, Nev., and New York City. Ira was named the Most Influential Marketing Executive of the Year for Nevada in 2018 by Acquisition International magazine. www.g8strategies.com