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Gold Interest Is Spiking

Kitco News

More people are paying attention to gold.

Since recession rumblings have grown over the summer and gold made it's big run to $1,500 an ounce, there has been more and more interest in precious metals.

Over the past year Google Trends shows that finance-related searches for "gold" doubled in month of August. Silver is also popular.

More worryingly, "recession" searches are up nearly eight-fold over the same period.

Google Trends tracks and compiles search query data from Google Search.

While there are more searches for gold, business reporters have been writing more about the metal, too.

In the first half of 2019, the New York Times business section touched on gold in just 61 published stories. Now, just one and 1/2 months into the second half of the year, there have been 62 business stories with a tie-in to gold.

Yours truly is also noticing increased attention.

John Dourekas, director of Kitco Media, said Kitco traffic has increased significantly.

"Since gold broke through $1,400 in June, we have seen big traffic spikes,” said Dourekas. "July's traffic hit a 32-month high. With recession worries and economic turmoil, gold is back in the headlines. We are happy to provide our readers with unbiased, comprehensive coverage on precious metals."

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Kitco Metals Inc. The author has made every effort to ensure accuracy of information provided; however, neither Kitco Metals Inc. nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in commodities, securities or other financial instruments. Kitco Metals Inc. and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.