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Consumers to spend $5.8 billion on jewelry this Valentine's Day

Kitco News

(Kitco News) - Looking for a last-minute romantic present, you can t go wrong with jewelry as that gift will once again garner the most dollars among U.S. consumers this Valentines day.

According to the latest data from the National Retail Federation (NRF), about 21% of consumers are expected to spend about $5.8 billion on jewelry this holiday season, up a whopping 38% from last year s expectations.

In total, the NRF said that consumer spending is expected to hit another record, rising to $27.4 billion, up 32% from 2019. On average, those celebrating the holiday expect to spend an average of nearly $200, up 21% from 2019.

Valentines Day is the third busiest shopping holiday behind Christmas and Mothers Day.

A red hot labor market and a record economic expansion now entering its 11th year are two big factors behind the shopping frenzy.

Valentines Day is a sentimental tradition, but gift-giving can be driven by the economy,” NRF President and CEO Matthew Shay said in a press release. Consumers spent freely during the 2019 winter holidays and they appear ready to do the same in the new year. The same strong employment numbers and higher wages that boosted holiday sales should make it easier to spend a little extra to say I love you.’”

U.S. consumers turning to jewelry to express their feelings has been a growing trend the last few years. In is 2019 trends report, the World Gold Council (WGC) said that U.S. jewelry demand hit a 10-year high in 2019. Increase by 2%, U.S. jewelry demand has seen consecutive growth for the last three years.

Consumer confidence improved amid a relatively robust economic environment and Q4 saw a twelfth consecutive quarter of y-o-y growth,” the WGC said.

As to where else consumers are spending their money this year, $4.3 billion will be spend on an evening out, $2.9 billion will be spent on clothing, $2.4 billion on candy, $2.3 billion on flowers, $2 billion on gift cards and $1.3 billion will be spent on greeting cards.

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