Make Kitco Your Homepage

SoftBank invests $400 million in activewear maker Vuori

Kitco News

(Reuters) - SoftBank Group Corp’s venture capital fund has invested $400 million in Vuori Inc, the California-based maker of leggings and sports bras said on Wednesday, valuing it at $4 billion.

Vuori, founded in 2015, plans to expand its Western European and Asian markets next year and open more than 100 U.S. stores in the next five years.

Activewear makers have seen strong demand over the past year, as people stuck at home due to the pandemic joined the home-fitness bandwagon, creating a surge in demand for everything from yoga pants to sports shoes.

SoftBank’s investment is one of the largest in a private apparel company, Vuori said, adding it was the second investor to back the company after Norwest Venture Partners’ investment in 2019.

Reporting by Deborah Sophia in Bengaluru; Editing by Vinay Dwivedi

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Kitco Metals Inc. The author has made every effort to ensure accuracy of information provided; however, neither Kitco Metals Inc. nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in commodities, securities or other financial instruments. Kitco Metals Inc. and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.