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Bitcoin's true value as a currency unlocked; Is mass adoption next? Chantelle Borrelli

Kitco News

Bitcoin has a reputation as being a stable store of value in the cryptocurrency space, but one company proves that the largest coin has utility besides being an investment.

Chantelle Borrelli is the co-founder and CEO of CrownBits Rewards, a loyalty platform that offers cash-back rewards in Bitcoin.

Borrelli discusses with David Lin, anchor for Kitco News, how incentive programs are what's needed for mass adoption in Bitcoin to happen.

“I think [DeFi and Bitcoin adoption] is still in super early stages and I think it is a growing potential, really, that people are slowly trying to get into, and I think it’s just a matter of getting it out there and adopting it in a clever way where people actually pay attention to it,” she said. “What [people] need is an incentivized model and that’s exactly what I do.”

To learn more about CrownBits Rewards and Bitcoin’s transactional utility, watch the video above.


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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Kitco Metals Inc. The author has made every effort to ensure accuracy of information provided; however, neither Kitco Metals Inc. nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in commodities, securities or other financial instruments. Kitco Metals Inc. and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.