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Bitcoin's true value as a currency unlocked; Is mass adoption next? Chantelle Borrelli

Kitco News

Bitcoin has a reputation as being a stable store of value in the cryptocurrency space, but one company proves that the largest coin has utility besides being an investment.

Chantelle Borrelli is the co-founder and CEO of CrownBits Rewards, a loyalty platform that offers cash-back rewards in Bitcoin.

Borrelli discusses with David Lin, anchor for Kitco News, how incentive programs are what's needed for mass adoption in Bitcoin to happen.

“I think [DeFi and Bitcoin adoption] is still in super early stages and I think it is a growing potential, really, that people are slowly trying to get into, and I think it’s just a matter of getting it out there and adopting it in a clever way where people actually pay attention to it,” she said. “What [people] need is an incentivized model and that’s exactly what I do.”

To learn more about CrownBits Rewards and Bitcoin’s transactional utility, watch the video above.

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