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Rolex, Patek, Audemars Piguet; Kevin O'Leary's 'great investment' watch picks

Kitco News

(Kitco News) - Investors all around the world, and in China in particular, are moving spare cash into luxury watches as a store of value.

Chinese investors have traditionally held property as a store of value, but recent downturns in the property market have pushed would-be home buyers into the luxury watch markets.

According to an article by the Financial Times, demand for Swiss watches rose 40% in the first 10 months of 2021.

This trend is not just happening in China, but all around the world, said Kevin O’Leary, investor, venture capitalist, and star of Shark Tank.

Worldwide, the dramatic rise in demand of high-end watch brands like Rolex, Omega, and Patek Phillipe have made them more difficult to attain and pushed retail prices higher, outpacing inflation in most cases.


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On the secondary market, new or even second-hand Rolexes are selling for more than double the asking retail price from an authorized dealer.

In this interview with David Lin, anchor for Kitco News, O’Leary discusses some of the top watch brands as an investment and shows some of his favorite pieces from his collection.

Some of the watch brands discussed are Rolex, Patek Phillipe, Vacheron Constatin, Audemars Piguet, Omega, Grand Seiko, Jacob & Co., Richard Mille, F.P. Journe, Longines, and microbrands like MING and Rubber B.

To learn more about the watch market, click on the video above.

Follow David Lin on Twitter: @davidlin_TV

Follow Kitco News on Twitter: @KitcoNewsNOW

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Kitco Metals Inc. The author has made every effort to ensure accuracy of information provided; however, neither Kitco Metals Inc. nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in commodities, securities or other financial instruments. Kitco Metals Inc. and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.