Off The Wire
FOCUS-Western miners seek premium pricing for rare earth metals to break China grip
IRA LEVERAGE The miners believe manufacturers will absorb extra costs due to new environmental, social and governance-related legislation and tax incentives like the U.S. Inflation Reduction Act and argue that a premium price is warranted for reliable and sustainably sourced rare earths that are key to the transition to cleaner energy. For any OEM, the quandary of differential pricing is about being able to judge a quantifiable value that paying higher price brings. "What we as OEMs want is a global level playing field, and that means having a transparent, sustainable and reliable pricing," Badrinath Veluri, chief specialist at Grundfos, an OEM based out of Denmark that manufactures water pumps that use rare earth magnets. Veluri added that if any supplier is claiming that they bring value by charging higher prices, he wants to see the specific merits of that claim. "The price of any metal (rare earth or otherwise) that is coming from China or from western countries has the same pricing, so why should rare earth pricing be different?" Veluri asked. The discussion on pricing has come up often in the Rare Earth Industry Association, said Veluri, who is also the president of the global organization with partners representing the whole rare earth value chain. U.S.-based MP Materials and Australia's Lynas , the world's two biggest rare earths companies outside of China, were not immediately available for comment. Developing rare earth mining projects can take decades, and investor risk aversion has derailed the viability of some projects outside of China. While Vietnam, Malaysia, and Myanmar offer alternatives to China, their final production remains distant. Companies have suggested pricing alternatives such as selling rare earth concentrates at their cost of production plus capital cost, ensuring mines remain profitable. Another option is to cap prices at those offered by Chinese rare earth makers, protecting OEMs from drastic price fluctuations. The other option is taking into account the price offered by Chinese rare earth makers and putting a ceiling to it, so even if there is a 100% jump in rare earth prices, OEMs do not end up paying for those fluctuation. These mechanisms could boost the cost of an EV, which uses rare earth magnets in its motor, by at least 30% to 50%, said an rare earth industry official who was not authorized to talk to the media. "Everything ultimately is about trade off," said Tim Harrison, managing director of Ionic Rare Earths. "If you want a product tied to sustainability metrics, minimizing carbon footprints etc, then obviously that is being delivered with cost and that needs to be reflected in the price that supply chain is prepared to pay," Harrison added. "The OEMs probably won't pay a higher price for stuff that they buy in high volumes, such as lithium," said Flavio Volpe, president of Automotive Parts Manufacturers Association, the lobby group that represents Canada's OEM producers of parts and equipment. "But for things like cobalt, copper, or rare earth metals there is a good strategic play to find with a mining partner." Volpe added. <^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ China's rare earths dominance in focus after it limits germanium and gallium exports ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^> (Reporting by Divya Rajagopal Editing by Denny Thomas and Marguerita Choy)