LONDON, March 7 (Reuters) - A lack of availability in
fresh produce categories weighed on sales growth at British
supermarkets in the four weeks to Feb. 25, industry data showed
on Tuesday.
Britons have been grappling with a shortage of key salad
staples, particularly tomatoes, cucumbers and peppers.
A hit to supplies from disrupted harvests in southern Europe
and north Africa due to unseasonal weather has been exacerbated
by British and Dutch farmers planting fewer crops in greenhouses
because of high energy costs.
Market leader Tesco , Asda, Morrisons, Aldi and Lidl
have imposed limits on how many salad items shoppers can buy at
one time and the government has warned that shortages could last
until the end of March.
Market researcher NIQ, previously known as NielsenIQ, said
total value sales in the fresh produce category grew just 1.1%
over the four weeks, with a unit or volume decline of 5.4%.
It said supermarkets struggled to meet demand for tomatoes,
where unit sales fell 17.6% and for peppers, with unit sales
down 16.8%.
However, value sales for lettuce and cucumbers increased
13.7% and 31.8% respectively despite limited availability.
NIQ said overall grocery sales rose 11.1% over the four
weeks, masking a drop in volumes when accounting for inflation,
which it put at 14.5%.
Echoing data from rival market researcher Kantar last week,
NIQ said German-owned discounters Aldi and Lidl continued to
gain market share, with sales up 25.6% and 21.1% respectively
over the 12 weeks to Feb. 25, partly reflecting new store
openings.
It said sales growth at Tesco was 8.7%, ahead of Sainsbury's at 8.1%, Asda at 7.8% and Morrisons at 0.5%.
Online's share of the grocery market dipped to 10.9% from
12.4% a year ago.
(Reporting by James Davey
Editing by Tomasz Janowski)
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