Silver demand seen down 5% this year due to weaker jewellery purchases

Kitco Media
By Reuters
Published:
Updated:
Reuters
Silver demand seen down 5% this year due to weaker jewellery purchases teaser image

LONDON, Nov 13 (Reuters) - Silver ​demand is expected to fall by 5% in 2026 due to weaker jewellery ‌demand and lower consumption in solar cells, where high prices have accelerated substitution, research showed on Friday.

Silver , used in ​jewellery, electronics, electric vehicles and solar panels as well as for investment, is down ​59% to $50 an ounce since retail buying drove prices to a record high ⁠of $121.6 in January.

The base for that rally was created in 2025, when silver surged 147%, ​as massive inflows of the metal to US inventories due to tariff uncertainty and into silver-backed ​exchange-traded products (ETPs) tightened liquidity in the London market.

This year, expectations for higher interest rates, a stronger dollar and higher bond yields have weighed on investment sentiment.

Silver released through ETP selling, outflows from stocks in the US and a ​smaller market deficit improved liquidity in the physical market, the Silver Institute and consultancy Metals ​Focus said on Friday.

Metals Focus sees net ETP outflows of 45 million ounces this year after 278 million ‌ounces of ⁠inflows in 2025. As of early November, ETP holdings stood at 1.25 billion ounces.

Industrial demand is expected to fall by 3% in 2026 as installations in photovoltaics have fallen short of expectations, particularly in China, while January's record silver prices accelerated substitution.

Meanwhile, demand for jewellery and silverware is ​forecast to decline by ​22% and 17%, respectively, ⁠as higher prices and weaker rural spending in India encouraged purchases of smaller, lighter products. Demand in China and the US is also subdued.

Strong ​retail investment in late 2025 and early 2026 gave way to ​far more subdued ⁠buying from March as silver prices fell, Metals Focus said. It expects global bar and coin demand to fall 2% this year, with US retail investment hitting its lowest level since 2010.

Reporting by Polina Devitt; Editing by Sharon Singleton

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Kitco Metals Inc. The author has made every effort to ensure accuracy of information provided; however, neither Kitco Metals Inc. nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in commodities, securities or other financial instruments. Kitco Metals Inc. and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.