Video News/Market Analysis

Jeremy Szafron, Anchor at Kitco News, interviews Edward Sterck, Director of Research at the World Platinum Investment Council, on platinum's largest supply deficit in over a decade. Sterck explains that the deficit is driven by decreased mining output, a drop in recycling supply due to fewer end-of-life vehicles, and changing consumer habits. He discusses how China’s steady demand for platinum remains strong despite economic challenges, and how the surge in hybrid vehicle production—using more platinum than traditional combustion engines—has significantly boosted demand. Sterck also sheds light on the role hydrogen fuel cell technology could play in platinum’s long-term demand outlook, offering insight into the future of this critical metal.