Sainsbury's shoppers paying half headline rate of inflation -CEO

Kitco Media
By Reuters
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Updated:
Reuters
LONDON, April 27 (Reuters) - The chief executive of Sainsbury's <SBRY.L, Britain's second largest supermarket group, said its investment in pricing meant its customers were paying half the headline rate of inflation. Simon Roberts told reporters on a call on Thursday that the supermarket's rate of inflation was consistently behind key competitors.


Britain's headline rate of inflation was 10.1% in March.
(Reporting by James Davey, writing by Sarah Young, Editing by Kylie MacLellan)

Messaging: sarah.young.thomsonreuters@reuters.net))
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