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(Kitco News) - Coinbase is doubling down on its efforts to educate the U.S. public on the benefits of blockchain technology with the launch of “Crypto: Moving America Forward,” a national campaign intended to explain the role of cryptocurrencies as an underlying technology that will update the global financial system.
According to a blog released by the top U.S.-based cryptocurrency exchange, one of the main goals of the new campaign is to emphasize that “US global economic leadership and national security are at risk if the US cedes its role in building technology that will be central to the world’s financial infrastructure.”
The campaign will kick off with a series of four ads featuring Coinbase CEO Brian Armstrong that will air during popular Sunday programming, with a new chapter premiering each weekend. Some of the ads will also be featured during ad breaks of the NBA Finals series. “Together, they will explain why crypto matters and what is at stake for the United States,” the blog said.
The titles for the upcoming ads are The History of Money Initiative, Stand With Crypto Day, Real People Using Crypto for Real Needs, and The State of Crypto Summit. Overseas adoption of blockchain in countries like China will also be a focus of the campaign.
The ‘History of Money Initiative’ ad will provide “A historical timeline of currency, from goats in 10,000 BC to crypto today,” and was created by Coinbase in partnership with a historian of money, the blog said. It will also feature a “wallscape campaign on Wall Street visually documenting the historian's work.”
The ‘Stand With Crypto Day’ is scheduled for July 19 and will entail members of the “cryptoeconomy” converging in Washington, D.C., “to advocate for crypto-friendly policies with their respective members of Congress.” The ad for this event will be released in the weeks leading up to July 19 as a way to promote it.
‘Real People Using Crypto for Real Needs’ will feature real-life examples of people using crypto to pursue economic freedom and other opportunities that are intended to highlight the ways in which cryptocurrencies can positively impact people’s lives.
For ‘The State of Crypto Summit,’ Coinbase has partnered with the Financial Times to host an event in New York City on June 22 designed to “bring together influential stakeholders from the traditional financial sector to discuss the various ways in which crypto is being deployed as a financial technology,” the exchange said.
The summit will showcase the sector's progress and present data documenting the pace of crypto adoption. It will include panels featuring financial leaders, national security experts, policymakers, and other industry professionals who will provide valuable insights into the future of crypto.
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| Coinbase launches Crypto435, a pro-crypto advocacy initiative |
To go along with the new ‘Moving America Forward’ campaign, Coinbase announced on Tuesday that its wallet-as-a-service has officially launched on mainnet.
“With Wallet as a Service, users can create, access, and restore their wallets using just a username and password, all embedded directly within your app,” the exchange said in a tweet. “Leveraging multi-party computation (MPC), wallets created with Wallet as a Service help protect user assets by securely dividing, encrypting, and distributing keys across multiple parties.”
The launch of the service on mainnet also enables users to export their keys off platform at any time, meaning they are always in full control over their assets, Conbase said.
According to the services technical documentation, “Wallet as a Service is a blockchain agnostic developer platform with APIs that let you integrate flexible and extensible crypto wallets into your applications,” and offers users a seamless experience, native integration, and scalability.
