NYC issues nuclear attack PSA video: are you ready for 'the big one'?

Kitco Media
By Anna Golubova
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(Kitco News) New York city's emergency service is preparing people for a nuclear attack with its new public service announcement video that lists three steps to follow in case of "the big one."

The 90-second video was posted Monday on NYC Emergency Management's YouTube channel outlining the immediate steps NYC residents need to take in case of a nuclear attack.

The video begins with the presenter saying: "So, there's been a nuclear attack. Don't ask me how or why. Just know the big one has hit. So what do we do? There are three important steps I want you to remember."

The three steps are:
1. Get inside fast. Staying in the car is not an option.
2. Stay inside, shut doors and windows. Head to a basement if you have one. Go to the middle of the building. Remove and bag all outer clothing to keep radioactive dust or ash away from your body. Get clean.
3. Stay tuned. Follow media for more information.

NYC Emergency Management did note that a likelihood of a nuclear attack happening in or near NYC is "very low," adding that it is important for New Yorkers to know the steps to stay safe.

The media has talked more about the chance of a nuclear attack following Russia's invasion of Ukraine. In April, Russian Foreign Minister Sergei Lavrov issued a warning that there was a "serious" risk of nuclear war over Ukraine. "The danger is serious, real. It can't be underestimated," Lavrov said.

A study by Louisiana State University revealed last week that a nuclear conflict would send the world into darkness, lead to severe temperature drops and erase most of the world's sea life, calling it a "nuclear little ice age."

Louisiana State University ran multiple computer simulations to come to its conclusions.

Kitco Media

Anna Golubova

Anna Golubova is the Producer for Kitco News. With more than ten years of experience in media, she has covered a range of topics, focusing on economy and politics. Anna began to exclusively cover economic news in 2013, attending media lockups at the Bank of Canada and Statistics Canada to report on a range of key macro economic events, including interest rate announcements, GDP, unemployment, and retail. She holds a Master of Arts in International Relations from NPSIA, Carleton and a Bachelor's degree in Political Science and History from the University of Ottawa.

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