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Global jeweler Pandora to use only recycled silver and gold

Kitco Media
By Michael McCrae
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Global jeweler Pandora to use only recycled silver and gold teaser image

Kitco News - Pandora, the world’s largest jewelry brand, today announced it has changed its precious metals supply and is now sourcing only recycled silver and gold for all its products.

The company said that the shift helps the company avoid greenhouse gas emissions.

"The carbon footprint of recycled silver is one-third compared to mined silver, while the recycling of gold emits less than 1% of the carbon emissions from mining new gold. By sourcing recycled metals, Pandora avoids around 58,000 tons CO2 per year. This is similar to the annual electricity use of 11,000 homes or driving 6,000 cars around the world," wrote the company in a news release.  

Recycled silver and gold will be tracked using the Responsible Jewellery Council Chain of Custody.

Pandora and other jewelers have been turning away from mining. Jewelers have seen an uptick in synthetic diamond sales, which has crimped mined diamond sales.

Pandora employs 32,000 people worldwide and generated sales of DKK 26.5 billion (EUR 3.6 billion) in 2022.

   

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Michael McCrae

Michael McCrae is leading Kitco's coverage of the mining sector. McCrae, who has both an MBA and CMA, knows how to build digital media properties. He was co-founder and publisher of MINING.com, an award-winning news site. Before coming to media, McCrae worked in IT and banking. Please reach out: mmccrae@kitco.com or (514) 670-1383. You can also follow him at @michaelmccrae.

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